Bangkok Post. Thailand. 2026-08
Original article
Thailand Post unveils transformation strategy
By Komsan Tortermvasana, Bangkok Post, 4 August 2026. Paywalled.
Pull quote (under fair dealing)
“Thailand Post is repositioning itself as a key driver of Thailand’s digital economy, unveiling a new corporate strategy dubbed “RelationSHIFT” as it seeks to transform from a traditional postal operator into a lifestyle logistics brand that connects people, businesses, communities and government services through its nationwide network.”
ShareRing summary
Bangkok Post coverage of the Thailand Post 144th anniversary press conference on 3 August 2026, where the RelationSHIFT strategy was announced and Prompt Pass availability was confirmed for 14 August. Prompt Pass is a joint effort delivered by TKC, Transformational and ShareRing.
Note: this article sits behind the Bangkok Post paywall. The headline, byline and opening paragraph are free to read.
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